Wednesday, September 22, 2010

Industry Renames HFCS

Apparently, instead of, ohhh I dunno', NOT using high-fructose corn syrup (HFCS) anymore, they're going to take a page from the American automakers playbook and simply rename the offending ingredient! The new name? Corn sugar.

You can practically smell the Calvin Klein aftershave coming off the MBA that thought up this brilliant plan. Everything about it is retarded. First, technically, it's correct. But they'd still have to call it high fructose corn sugar, because HFCS is not simply corn sugar. That would be corn syrup, which no one has an issue with.

First off, saying that there is no evidence that HFCS is linked with health problems is a total lie. There is conflicting evidence, but that is far from no evidence. We have a variety of studies showing that there may be a link between HFCS consumption and lower-quality blood chemistry and weight gain. The fact that there may be any link at all shows that, if alternatives exist, we shouldn't eat it.

Just stop using it! Use ordinary corn syrup. Use sugar. Use molasses. As a manufacturer, I understand that you have to think about your bottom line. I also understand that government subsidies, tariffs, and other regulatory muckings-about have made sugar more expensive than it should be (GO-GO Gadget government intervention!). But think about your demographic groups.

People who are very concerned about HFCS will appreciate, and also be willing to pay the small premium for, your use sugar. For example, if you have to raise the price of Chips Ahoy by $0.50, that is a significant percentage increase, but it's not large in practical terms. The people who cannot afford that increase or are unwilling to pay are very unlikely to be the demographic that cares or is even aware of the controversy.

Split your demographics. Make Chips Ahoy Natural for the markets that care and continue to make the ordinary Chips Ahoy for other markets. Don't try this semantic dodge, it will just piss people off.

Goodbye High Fructose Corn Syrup, Hello Corn Sugar (Signed, Corn Industry) (Huffington Post)

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