Wednesday, September 22, 2010

Dove Bars & Pancakes

Notice anything... AWRY? You can't see because they no longer show the number on the front of the box, but Dove bars only have three bars in the box. I'm not sure when they started doing this, but it has to be recent; I buy these pretty regularly. It's interesting that, instead of raising the price, they've reduced the number in the package. This is a trick that lots of companies will pull in an attempt to avoid exposure and possibly piss off consumers. I'm pointing this out not as an attempt to defame Dove but to simply hold it up as an example of the greater economy. I think that in better times, they would have had no problems raising the price.


I don't think I've ever discussed my love for the pre-made jugs of Bisquik. I don't use them, but I still think that they are marketing brilliance epitomized. Let's face it, pancake mix isn't exactly a red-hot and innovative market, so any advancements in that area are going to come from marketing. Look at it with a critical eye and it's a profligate waste, in the same vein as 100-calorie packs and packaged salad mixes. But I'm not discussing whether it's a good deal or not, I'm simply in awe of the idea.

3 comments:

Anonymous said...

This blog sucks. Damn.

Aaron MC said...

Hi Anonymous,

Sorry you don't like it.

The Cage said...

Thank you, Anonymous, for that in-depth analysis and well thought out constructive criticism. I'm so glad it wasn't at all infantile or obtuse. Oh, wait....