Saturday, January 14, 2012

PRODUCT REVIEW: WhoNu? Nutrition Rich Cookies

The shtick behind WhoNu? cookies, aside from the baffling spelling, is that they are "healthy" cookies. I have to admit, this is something that I had long wondered: why had no company made cookies with added nutrients? I always assumed that it could be done cheaply and with little effect on the final product's taste. Well, WhoNu? has confirmed this. It can done.

Each serving of three cookies has 160 calories and a whole bevy of nutrients. Very cool. I'm glad to see a company trying to take something that is traditionally unhealthy and make it healthier. As the box states, the cookies have as much fiber as a bowl of oatmeal, as much calcium as a cup of milk, and as much vitamin C as a cup of blueberries. There is more on the back of the box that I won't bother listing.

Before I talk about the taste, I want to talk about the philosophy. I am very dedicated to dietary health, and as such, I don't like dodges. Not for some vaguely Christian moral reason about not enjoying anything, but because unhealthy foods are unhealthy. Trying to take something unhealthy and make it sorta'-healthy does not eliminate our reliance on the product. The same principle applies to diet sodas. Yes, they are zero calories, but the goal is not to continue drinking soda while simply dodging the calories with some ersatz sugar. The goal is to stop drinking soda altogether.

At the same time, sweets and treats are great. They are an important part of anyone's diet because we very much should be enjoying all elements of the culinary world. Cakes, pies, cookies, and candy, while something that should not be eaten constantly, should be eaten every now and then. They are great! And if, in your periodic treat-eating, you can find a product that is healthier than other, comparable products, it only makes sense to eat it.

So, I guess, my review comes with a caveat. These are STILL COOKIES. They are high in calories and do not fill you up. Just because they are better than other cookies does not mean that they are better than eggs and toast. With that said, on to the review.

These cookies are excellent. No, they are not gourmet, but the company was obviously not shooting for that. They wanted to make a direct competitor to Chips Ahoy and Oreos. I didn't do a direct taste test, but I could tell from memory that the Oreos rip-offs taste slightly different. They are not quite as sweet, but at the same time, they have a slightly better chocolate flavor.

The Chips Ahoy wannabes taste identical to their target. Two of my friends said that they tasted slightly different, though. I would have been happy that the cookies are made with no HFCS and no hydrogenated oils, but they went one step farther and loaded them with nutrients and fiber. Unfortunately, the Oreos use palm oil, which is made with the blood of baby orangutans. Cute ones.

The actual nutrition levels are quite high. These would literally be a better breakfast choice than many cereals. As such, it is impressive that the flavor is the same. If you treat these as cookies, and simply replace extant Chips Ahoy consumption with these, I cannot recommend them enough. But the danger of using them as replacements for otherwise healthy foods is very real. I repeat: these are cookies.

Truly, they needed to be cookies! These needed to not be health food. We already have healthy "cookies" littering the shelves of Whole Foods across the nation. Instead, what the market needed was Chips Ahoy without the crappy ingredients.They did that and did it perfectly. These taste like cookies. Are they the best cookies? No. But neither are Chips Ahoy. So if you eat Chips Ahoy, stop, and start eating these.



Jason John said...

Good post, good cookies. But, "it can done"? lol

Anonymous said...

The chocolate chip ones caused me severe abdominal pain and diarrhea for two hours. I won't be finishing these.

Gloria Vanda said...

I ate 4 for a snack. Within 30 minutes I had diarrhea. There are 10 grams of fiber in these cookies. I will need to be very careful for the rest of my life to read the label before eating any unfamiliar food.