This is the best, super-hot salsa on the market. It is fruity, spicy, and roasty. Many salsa and sauce manufacturers are willing to sacrifice flavor in the quest to make something as hot as possible. The products end up tasting like fiery-hot butt. This tastes like good salsa, just hotter than 95% of the population can handle. It is hot enough to trigger spontaneous nausea. A truly great product for the adventurous.