Wednesday, December 12, 2007
I've been coming across ads for some liquor I've never heard of. It's called Canadian Club and they've been running the ad in a number of magazines. The basic idea, I guess, is that old men who were lascivious bastards when they were young, back in the 1960's, drank a lot of whiskey. What a great advertising message! What a great message! Skeezy men drink our whiskey! You should, too!
The other, equally disgusting direction, is that they directly reference "your" father. Your... father?! What the hell were they thinking when they decided to bring up images of good ol' dad banging everything with two legs while drunk?! This doesn't make me want to drink, it makes me want to obsessively shower.
UPDATE 4/2/2010: I found this great spoof ad that really turns the concept on its head.