I noticed awhile ago that Dove bars have mysteriously lost one of the bars from the package. Where once, your ducats would have bought you four bars, the same price now only nets you three, count'em three, bars. That's a 25% drop! It's basically a trick. They're assuming that a large price increase will cause a larger drop in sales than the same price and simply putting less inside the bottle. I don't like it, but we're in an extended economic downturn, while at the same time, many raw materials on which these manufacturers rely are becoming more expensive.
GOOD Magazine and Consumer Reports hooked up and produced a small infographic showing that this event is spreading across the entirety of the supermarket. Again, I understand that inflation happens and that, eventually, the price has to increase, but I don't like it when companies try to trick me.